Route comparison โ why this route
Clicks..
Server decision receipt
Verify the policy version, data time, selection and exclusion reasons, uncertainty, and decision digest from the server. Private contract rates are never shown.
No server is connected, so no live decision receipt is shown.
Expected revenue per click formula
Expected revenue = commission rate ร our share ร expected conversion rate ร expected order value ร approval rate ร payout-speed discount
What this formula means: headline commission is not enough. Intermediary fees, reversals, and slow payout reduce real value, so routes are compared using all six factors.
Amazon US ยท US ยท Electronics
Selected route: skimlinks
| Route | Type | Commission rate | Our share | Conversion rate | Average order value | Approval rate | Payouts | Expected revenue | |
|---|---|---|---|---|---|---|---|---|---|
| skimlinks | Aggregator | 12.4% | 75% | 2.0% | $180 | 91% | Net-90 | 79,050 | Selection |
| impact | Direct | 4.8% | 100% | 2.0% | $180 | 93% | Net-30 | 44,633 | |
| amazon | Direct | 3.2% | 100% | 2.0% | $180 | 95% | Net-60 | 30,120 | |
| sovrn | CPC auction | โ | 75% | โ | โ | โ | Immediate | 21,400 |
What this table means: a 12.4% preferred rate yields 9.3% after the 25% fee, still above the 4.8% direct rate. A 3% discount for 90-day payout does not change the winner.
Nike ยท US ยท Sports
Selected route: awin
| Route | Type | Commission rate | Our share | Conversion rate | Average order value | Approval rate | Payouts | Expected revenue | |
|---|---|---|---|---|---|---|---|---|---|
| awin | Direct | 10.2% | 100% | 2.4% | $85 | 89% | Net-30 | 111,800 | Selection |
| skimlinks | Aggregator | 9.8% | 75% | 2.4% | $85 | 89% | Net-90 | 78,900 | |
| sovrn | CPC auction | โ | 75% | โ | โ | โ | Immediate | 32,100 |
What this table means: direct routing keeps the full commission and pays faster. When rates are similar, direct always wins.
Coupang ยท KR ยท
Selected route: coupang
| Route | Type | Commission rate | Our share | Conversion rate | Average order value | Approval rate | Payouts | Expected revenue | |
|---|---|---|---|---|---|---|---|---|---|
| coupang | Direct | 5.5% | 100% | 3.1% | $52 | 94% | Net-30 | 88,300 | Selection |
| linkprice | Direct | 3.0% | 100% | 3.1% | $52 | 90% | Net-30 | 43,700 |
What this table means: this is the only high-converting domestic route. App deep linking pushes observed conversion above the estimate.
Sephora ยท US ยท Beauty
Selected route: sovrn(CPC)
| Route | Type | Commission rate | Our share | Conversion rate | Average order value | Approval rate | Payouts | Expected revenue | |
|---|---|---|---|---|---|---|---|---|---|
| sovrn | CPC auction | โ | 75% | โ | โ | โ | Immediate | 91,000 | Selection |
| cj | Direct | 7.1% | 100% | 1.1% | $48 | 88% | Net-60 | 67,200 | |
| skimlinks | Aggregator | 8.9% | 75% | 1.1% | $48 | 88% | Net-90 | 61,400 |
What this table means: exploratory placements convert at only 1.1%, so a CPC auction can outperform commission-based routes.
Exploration allocation (5%)
One in 20 clicks deliberately tests the second-ranked route. The click ID deterministically selects exploration traffic, so replaying the same click produces the same result.
Best revenue route 95%exploration 5%
What this means: exploration can be set from 0% to 10%. At 0%, every click uses the top-ranked route.